Vectra Raises $36 Million to Enable Enterprises to use AI in the Hunt for Cyberattackers By News Release on February 22, 2018 Leave a Comment Atlantic Bridge Leads Series D Funding Round    to Drive Product Innovation and Accelerate Go-to-Market Growth     SAN JOSE, Calif., Feb. 21, 2018 – Vectra, the leader in automating the hunt for in-progress cyberattacks, today announced it closed a $36 million Series D funding round led by Atlantic Bridge, a global growth equity fund focused on technology investments. Vectra will leverage this investment to expand sales and marketing globally and accelerate the development of its artificial intelligence
When you have an ecommerce site, your conversion rate is one of the most important metrics, and it’s something that you should always be looking to improve. A higher conversion rate essentially means that more people are taking the action you want them to, and this action will vary depending on what page of your site they land on. In most cases, though, a conversion on an ecommerce site is when a visitor decides to purchase your product. To get better results from your site, here are some simple tricks to increase your conversions. Improve Page Speeds A couple decades
Let’s say you’re operating a small or mid-sized business. You’re wearing a dozen hats, and one of them says “Marketing”. Now, in days gone by, marketing used to be the fun part of running your business. It was a pleasant break from inventory control, manufacturing schedules, and the million-and-one other things you do to keep your business operating smoothly. But then it became not so fun. The internet rolled in and with it came strange terms, complex paradigms, and a language all its own. And as soon as you tried to learn the language, it changed and morphed into something
As a nonprofit organization, your top priority is to further an important cause. But to achieve your goals, you must spend time engaging donors and volunteers. Improve the way that you run your organization and communicate with your supporters by conducting a survey. To get valuable feedback and insights, you’ll have to ask the right questions — and here are the five you should start with. 1. How likely are you to recommend this organization to a friend or colleague? We recommend things that we’re passionate about or that we’ve had an excellent experience with. So asking this question is a
As of late, it feels like an arms race between email marketing or Messenger marketing. A world where marketers have to pick: the workhorse of today or the most exciting channel of tomorrow? At first glance, I can see why. We’ve seen audiences engage an insane amount on Messenger — 619% more than email. There’s also a cool 1.3 billion people who use Messenger on a regular basis. When companies ask me which one to use, my answer surprises them: have your cake and eat it, too. Email and Messenger together will make your business more money than picking one.
DevSecOps: How Security Teams Can Better Support Their Developer Counterparts By Pete Chestna on February 22, 2018 Leave a Comment Much of the conversation around digital transformation revolves around technology. But the new wave of technology this era has ushered in has also made a big impact on the way organizations, and the teams that comprise them, function.    This impact on corporate culture has paved the way for the widespread adoption of DevOps, which has broken down silos between developer, quality and operations teams and streamlined the software development process. The next step? Integrating the security team to ensure
Agile methods help companies respond to change, beat the competition and build high-quality products that customers want by aligning development work to business priorities. But what happens when an organization is unable to align strategy to execution or align its departments or teams due to internal silos? As organizations advance in agile maturity, so do their data analytic needs. Compiling and synchronizing the data of a few agile teams is significantly different than rolling up data across many teams or an entire portfolio.    Without a clear picture of how teams are delivering their work, organizations may be flying blind
H1B Visas and Software Outsourcing: What You Need to Know By Steve Mezak on February 22, 2018 Leave a Comment If your company uses custom-developed software—whether the software is developed by in-house staff or a third party—then you should care about the H1B Visa program. You should also be aware of what factors affect how this program works—and who can utilize the H1B program. Arguably, no current political or government policy topic has a more direct affect on application software development and the IT community in general than the subject of H1B Visas.    In this article we want to
Blocking ads ? We get it, ads suck, but ads allow us to keep making comics and shorts for you. If you’d rather not watch ads, would you at least sign up for our monthly newsletter so you never miss when we announce cool stuff ? Email Marketing via February 22, 2018 at 12:38AM Products from Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales Price: $9.95 Silent Sales Machine 10.0 Price: Check on Amazon The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The
Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? If only there were a way to organize your answers to all of these questions — a place where you could