Applitools Introduces Application Visual Management Category (AVM) for Automated Management of all Visual Aspects of Application Delivery

Applitools Introduces Application Visual Management Category (AVM) for Automated Management of all Visual Aspects of Application Delivery

Applitools Introduces Application Visual Management Category (AVM) for Automated Management of all Visual Aspects of Application Delivery

New category focuses on visually perfect user experiences in the era of digital transformation

SAN MATEO, Calif., February 13, 2018 – Applitools ( the leader in AI-powered Visual Testing and Monitoring, today introduced Application Visual Management (AVM), a new category framework that focuses on automating all the visual aspects of application delivery. AVM represents a new class of technology that is expanding Visual AI to the User Interface (UI) and end-user experience. It outlines industry mega-trends that underpin the convergence of digital transformation, CI-CD, shift left QA. It also outlines how Artificial Intelligence (AI) is being used to ensure applications look visually correct when released – across all devices, platforms and browsers in real-time. The emerging Application Visual Management (AVM) category expands automated visual testing and monitoring to additional visual delivery components like accessibility, security, collaboration, bug tracking, source control, and more.

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Today, only the functional aspects of application delivery are automated: testing, monitoring, CI, security, bug tracking, collaboration, source control, and more. At the same time, all of the visual aspects of application delivery are done manually by inspection of customer-facing applications, resulting in slow and error-prone processes that cannot support the speed of Continuous Integration and Continuous Delivery (CI-CD).

AVM represents a new Visual AI based approach that automates visual production, testing, delivery and monitoring. It provides the conceptual framework for how an emerging class of tools now integrate and support functional software development tools, including UI development tools, CI, bug tracking, collaboration, version control, monitoring and security. The result is shorter application delivery cycles and improved software quality, as “what customers see” is automatically monitored 24/7 to prevent visual flaws that frequently result from browser and microservices updates, and the introduction of new mobile devices, operating system updates and the effects of dynamic content.

To learn more about Application Visual Management, download a free whitepaper at: (

“As a member of the automated testing community, we have outlined a new industry category that extends the scope and reach beyond automated testing and monitoring to the very front door of the digital transformation – what customers first see when new or modified software is released,” said Gil Server, CEO of Applitools. “Application Visual Management represents the evolution of Visual AI, and builds upon the established Application Performance Management market, to automate the massive task of monitoring the visual appearance of what customers see and interact with every day across all their devices.”

DevOps teams, test automation engineers, front-end developers, QA teams and designers all experience the difficulty of managing the visual aspects of the applications they develop in a fully automated and reliable way that allows better and faster control on the customer’s digital experience.

The core characteristics of Application Visual Management are:

  1. Addresses the emerging need to use Visual Artificial Intelligence to automate the way organizations manage the visual aspects of applications, including testing, monitoring, CI, bug tracking, collaboration, version control, security, and more.
  2. Is driven by global trends like Continuous Delivery, Shift Left, microservices architecture, and the proliferation of browsers and devices that are all critical for application delivery and updates, in the era of digital transformation.
  3. Aims to level the automated management of the visual and functional aspects of the software application, to remove bottlenecks that hinder high-quality delivery processes that encompass all aspects of an application.
  4. AVM also supports pre-production detection and faster production resolution of visual bugs in the face of continuous change, rapid technological advancements and new, disruptive business threats. It aims to organize and automate visual testing and monitoring to help organizations deliver an exceptional digital experience for all customers with the utmost confidence.

Jonathan Lipps, founding principal at Cloud Grey and project lead on Appium comments: “The cutting-edge apps of today and tomorrow have components that are increasingly challenging to manage in an automated fashion. From the inclusion of novel UI components to the need for flawless rendering across a variety of form factors and platforms, the requirements for automated application delivery are growing at the same rate as the difficulty to do so. There is a great need in the industry for accurate and fast feedback on all application delivery elements, functional and visual) to support the increasingly high expectation for rapid and holistic CI/CD cycles.”

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About Applitools

Applitools is on a mission to help test automation, DevOps and development teams release and monitor flawless mobile, web and native apps in a fully automated way that enables Continuous Integration and Continuous Deployment (CI-CD). Founded in 2013, Applitools uses sophisticated AI-powered image processing technology to ensure that an application appears correctly and functions properly on all mobile devices, browsers, operating systems and screen sizes. Applitools has more than 300 customers from a range of verticals, including Fortune-100 companies in software, banking, online retail, insurance, pharmaceuticals, and more. Applitools is headquartered in San Mateo, California, with an R&D center in Tel Aviv, Israel. For more information, please visit

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February 13, 2018 at 03:52PM

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